SaaSy Partnerships and Channels Programs

Learn the best practices for indirect revenue and services partnerships
[Scroll to bottom for agenda and course dates]

Stand on the shoulders of giants

As the cost of traditional go to market strategies continue to rise, founders and executives are looking for ways to diversify lead channels and scale through partners. Whether you are considering channel design or are personally managing partner, SaaSy has a program for you.

SaaSy Partnerships & Channel Strategy Workshop:  This one day program for execs is a unique program designed for founders, executives and leaders tasked with building partnership and channel strategies from the ground up.

SaaSy Partner and Alliance Management Workshop: This is a unique program that delivers best practices for individual contributors to help them quickly excel in their role. The workshop is designed for partner and channel managers early in their career, those in need of rounding out their experience with best practices and those contemplating a career move into partner management.

Saasy Partnerships & Channel Strategy (for execs)

SaaSy’s Building Your Partnerships & Channel Strategy Workshopis a unique program designed for founders, executives and leaders tasked with building partnership and channel strategies from the ground up.

The agenda is focused on helping your organization identify the right partnership model and partners for your business and best practices for building a successful partnership strategy. Participants will learn through lecture, discussion and exercises that help prepare your organization to make informed decisions.

This SaaSy Partnerships & Channel workshop series also provides ongoing support through a digital follow-up session and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.

IMPORTANCE OF PARTNERSHIP & CHANNEL STRATEGIES TO SAAS COMPANIES

Understand why a channel is critical to SaaS companies and how successful SaaS companies have scaled through partnerships.

DETERMINING THE RIGHT PARTNERSHIP MODEL & PARTNER TYPE FOR YOUR BUSINESS

Understand different partnership models and how to determine which model(s) and partner type is right for your product and business.

IDENTIFYING YOUR TARGET PARTNER & DEFINING THE VALUE EXCHANGE

Understand how to identify target partners and define the economic opportunity.

WHEN TO INVEST

Understand when the right time to invest in a partnerships strategy is and when to walk away.

BUILDING A PARTNER PROGRAM

Best practices for building the commitments and requirements in a partner program.

PREPARING A BUSINESS PLAN, RESOURCE ASKS & BUILDING A TEAM

Understand what goes into an effective partnerships business plan, the resources needed and building the foundation for the right team.

DEVELOPING PARTNER PROCESSES & INFRASTRUCTURE

Understand the typical new partner acquisition process and other sample partner processes, as well as infrastructure necessary to scale.

AVOIDING COMMON PITFALLS & CHANNEL CONFLICT

Understand common pitfalls and possible channel conflict, and how to avoid them.

BUILDING A PARTNER-CENTRIC ORGANIZATION

Understand how to build a partner-centric culture internally.

The Partner & Channel Manager Workshop Agenda

The SaaSy Partner & Channel Manager IC Workshop is a unique program that delivers best practices for individual contributors to help them quickly excel in their role.

The workshop is designed for partner and channel managers early in their career, those in need of rounding out their experience with best practices and those contemplating a career move into partner management.

The agenda incorporates the fundamentals of SaaS partnerships, strategies and tactics for building and managing productive partnerships, best practices for working internally and managing channel conflict and tips for accelerating in role. Individuals will learn through a combination of lecture, discussion and exercises that help them quickly ramp and excel.

This SaaSy Partnerships & Channel workshop series also provides ongoing support through digital follow-up sessions and access to SaaSy’s private social network for sharing best practices among peers and GTM leaders.Session Topics Covered:

SAAS PARTNERSHIP MODELS, TYPES AND STAKEHOLDERS

Understand different partnership models, types of partners and partnership stakeholders.

THE PARTNER / CHANNEL MANAGER ROLE

Understand the role of partner manager and key expectations.

TERRITORY PLANNING & PRIORITIZING PARTNERS

Understand best practices for territory planning, account planning and prioritizing partners.

DRIVING PRODUCTIVE PARTNERS THROUGH THE PARTNER PROCESS

Understand best practices for managing, motivating and enabling productive partners through the partner process, from onboarding to joint planning and beyond.

DEAL SUPPORT & MINIMIZING CHANNEL CONFLICT

Understand best practices for individual deal support and ways to minimize channel conflict.

FORECASTING

Understand best practices for accurately forecasting.

TIME MANAGEMENT

Understand best practices for managing your time effectively.

PARTNERING INTERNALLY FOR SUCCESS

Understand the importance of partnering internally for success and best practices for doing so.

BEST PRACTICES FOR MOTIVATING PARTNERS

Understand best practices for motivating and influencing your partners.

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SaaSy Partnerships & Channel Strategy Workshops

Our workshops sell out fast, so make sure to register at the location of your choosing.  We keep the events to a small group to ensure a high level of interaction.

SAASY PARTNERSHIPS & CHANNEL STRATEGY

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For a complete overview of our course delivery and follow-up approach, download our SaaSy overview document.